Approved at every step

Brief

We start with a conversation and turn it into a short written brief: objective, audience, message, platform, and what has to be true about your product on screen. You approve it before anything creative begins.

Concepts

You get two to three developed directions, each with a clear message, a visual rationale, and an honest note on how reliably each can be produced. You pick one to take into production.

Script and shot plan

The chosen direction becomes an original script and a shot-by-shot plan: what appears, why it's there, how it's framed, and what it says.

Style frames

Before any footage is generated, you approve composed still frames showing how the film is meant to look: character, environment, product, light. It's the step that takes most of the surprise out of AI production.

Production

We generate, direct, and select. AI produces the footage; every creative and quality decision is made by a person. Character and product consistency are actively managed against the approved frames.

Finish

Edit, color, sound design, and music are built the same way any film is finished. Before delivery we review the film shot by shot against the approved direction.

Timing

Most projects run two to four weeks from deposit and brief to delivery, plus your review time at each approval. Revisions are consolidated rounds, defined per package: one set of notes, one considered response. After delivery you have seven to fourteen days of technical support.

How we care for the details

Generative footage can carry small variations, like a background detail or a fabric fold. That's why, before production, we agree together on your critical visual elements (your product, your logo, your people) and hold those to the highest standard: anything that could distract a viewer is corrected, replaced, or reframed before the film ever reaches you.

And for everything else, we share our quality standard with you in writing from day one, so there's never a gap between what you expect and what we deliver.