Good questions
How much does an AI commercial cost?
With us: 15-second films from $2,500, 30-second from $3,500, up to $12,000 for 90-second advanced productions; campaign photography from $900. In the wider market, professional AI brand video typically runs anywhere from $2,500 to $15,000+ depending on scope. The full grid is on our pricing page.
How long does it take?
Typically two to four weeks from brief to delivery, depending on runtime and complexity, plus your review time at each approval milestone.
Is it really made with AI?
Yes, and directed by people. AI generates the footage; concept, script, art direction, shot selection, editing, and quality control are human decisions. You approve style frames before production, so you know what you're commissioning before it's made.
Will my product look like my product?
Product accuracy is treated as a critical element. We build a reference sheet from your real product imagery and hold hero shots to it, with manual correction or compositing where needed. Exact-replica requirements for every frame are agreed in the brief.
What if something in the film doesn't look right?
Then we make it right. Anything materially wrong, like a product inaccuracy, a logo issue, or a distracting artifact, is corrected, replaced, or reframed before delivery, always. Minor generative variation that isn't noticeable at normal viewing is something we're open about from the start, so you know exactly what our quality standard covers. And if you change your mind about something you'd approved, like a different expression or a new angle, we'll tell you honestly whether it fits your included revisions or needs a change order, before any work begins.
Who owns the film?
You do: worldwide, perpetual commercial use of the final deliverables for your brand. We keep the right to show the work in our portfolio and case studies after it's public.
How many revisions do I get?
Consolidated rounds, defined per package: one set of collected notes, one considered response. Standard includes one pre-production and one post-production round; Advanced includes up to two pre-production rounds.
What do you need from me?
A product (or product imagery), a sense of the objective, and someone empowered to approve at each milestone. The brief covers the rest.
Do you work with agencies?
Yes, as a quiet production partner under your creative direction, or end to end. Write to hello@roccostudio.ai.
